How to Start a Fashion Blog: A Step-by-Step Guide

How to start a Fashion Blog

Are you the best dressed among your peers all the time? Do you have a great sense of style? If yes, why not start a blog and become a fashion blogger?

Starting a new fashion blog is not very easy. But, if you want to let your unique voice out to the fashion world, we’re here to help.

First clear your confusion on which makes more money: Blogger or WordPress.

Our step-by-step guide on how to start a fashion blog from scratch is going to help you create a career. From picking a blogging platform to the blog monetization processes, we have tips on everything.

So, let’s begin, shall we?

Pick a Specific Niche

The fashion industry is like an onion. It has many layers to it. If you say your niche is just “Fashion,” it’s very superficial. To be more specific and connect with your target audience, pick a genre with a clear goal.

For instance, you can appeal to a younger audience and talk about affordable ways of being fashionable and create DIYs. Meanwhile, you can attract a more mature audience and advise on designer finds.

Besides, you can become a unique voice for the sustainable fashion world. Plus, you can shed light on the negative impacts of the fast fashion industry. You can become one of the top fashion bloggers who give great advice on thrifting.

On the side, you can also share your knowledge of the color, the patterns, and how to be super on-trend. You can also portray your love for vintage clothing and how to preserve them.

Hey, the sky’s the limit!

The fashion world is overwhelming. But, don’t worry just yet. To find your niche, take a step back, and think about these things.

  1. What is my sense of personal style? Is it trendy, luxury, sustainable, minimalistic, gothic, vintage, or tomboy?
  2. What type of audience do I want to target? Teenagers, adults, moms, plus size women, or others?
  3. Do I want to be environmentally-conscious? Do I want to share the message of shopping while still preserving the environment?
  4. Do I want to become a body-positive fashion blogger and inspire women to love and celebrate their bodies?
  5. What quality makes me stand out from the rest?
  6. What is my specific view of fashion? Which issues about fashion concern me the most?
  7. Do I have an engaging/relatable online persona for a fashion blogger?
  8. Do I have enough knowledge to become a fashion critic?

Once you figure out what fits your vision, go with your instinct.

Find the Perfect Domain Name for Fashion Blog

Now, it’s time to create a proper domain name. If you’re new to the fashion blogging world, you’re probably not very familiar with this term. So, let us explain.

A domain name is the blog name, and it is your identity. To make it clearer, ‘’ is the domain name that also explains the forte of the website.

So, How To Pick a Domain Name?

When picking a domain name, keep in mind the following factors.

A Simple Name: The simpler your domain is, the easier it is to remember. Use common words. Avoid using symbols or numbers that can make it hard for your audience to remember. Also, use creative expressions that are funny, witty, or unique, and ones that stand out from the ordinary.

Length of Domain: The longer your domain name is, the harder it is to remember. So, keep it short and concise.

Distinguishability: Don’t use a word that is in no way connected to fashion just because you like it. For example, do not use domains like ‘,’ ‘,’ and such. You get the point, right?

It is best when your audience can find out your niche from the domain name. For example, use domain names such as ‘’, ‘’, ‘’, or ‘’.

It’s also smart to do a little research on keywords related to your niche. Eventually, you can use the keywords on your domain name.

Brand Reflection: Try to find a domain name that reflects your personal brand and the theme of your blog. Your blog name should still be able to carry the essence of your identity and vision. It is tough work. But once you have the right name, it becomes your personal branding. People can identify you easily, and it leads to more career opportunities as well.

Now let’s move onto the next topic, shall we?

Using a Free Domain Vs. Paid Domain

If you just want to try out fashion blogging without spending a single penny, you can get subdomains for free. You can create a free WordPress website like But we wouldn’t recommend getting a free domain due to the following reasons.

  • First, it won’t be yours to own. You register your domain under your subdomain provider. So, they have the authority to take your website down anytime if your content violates any rules. So, it’s wise not to ever build a WordPress blog in a free domain that could disappear in a flash.
  • Second, free domain providers display ads on your site to make money. You can’t do anything about it.
  • Free domains come with many limitations. When your site uses more bandwidth, your free domain host either takes your site down or asks you to pay for their web hosting.
  • There’s no security on your website. Free domain sites are vulnerable to cyber-attacks and spam.
  • You have to compromise on the design and search engine friendliness of your website. Your domain looks unprofessional, and visitors can question the validity of information on your fashion blog.

But, if you are serious about fashion blogging, it’s a great choice to purchase a domain name for your blog.

Before you lose sleep over how much cost everything is going to add up, let us tell you that domains are very affordable. You can get a domain name for under $15 per year.

Let’s view more reasons why it’s best to purchase a domain.

It’s yours: You own everything in your paid domain. So, your site stays safe and secure. You get the freedom to post about anything and customize the look of your site. Also, you won’t have to ever worry about your site being deleted.

Professional: Buying a domain instead of using a subdomain makes your WordPress blog look professional. For example, seems much better than

Blog Sales: You can place ads and make money from your own fashion blog. If your blog performs well, you can even sell it.

Better Search Engine Ranking: Google values and indexes paid domains better than the free domains.

Where to Buy a Domain

You can buy a domain from a Domain Registrar. We have listed the best domain name register, You can check it out. The following ones are popular because of the easy and additional features. Also,

NameCheap: Purchasing a .com domain name costs you $8.88 per year plus $0.18 as an ICANN fee because of its ICANN Accreditation. With NameCheap, domains are simple to transfer, there are minimal upsell tactics, and it has 24/7 customer support. They also offer Privacy Protection for free.

GoDaddy: This largest Domain Registrar’s site is quite easy to navigate. GoDaddy usually has great offers and it may come in handy for you. Grab our GoDaddy Discount Coupon and get up to 88% discount on GoDaddy WordPress Hosting.

Pick a Web Hosting Plan

The next big step after purchasing a domain is getting a web hosting plan for your blog. The basic web hosting packages promotional price usually starts from $3 per month or above.

If you don’t want to go through the hassle of checking out web hosting companies, take a quick look at our article on the Best WordPress hosting providers.

For those who are starting a blog, these hosts are the best options.

SiteGround: Recommended by, SiteGround is an honest web host with excellent value for money. The prices start at as low as $3.95. The web host has a super-fast page loading speed and performs exceptionally well. Their customer support is incredible as well.

BlueHost: Bluehost is also a recommended web host that offers you unmetered traffic and web storage on its higher-tier plans. It often brings promotional hosting packages and lets you upgrade your packages whenever you want as your blog grows.

The basic plan starts from $2.95 per month, with 50 GB SSD storage. With this web hosting company, you get a free SSL certificate for customer data protection. Normally, domains are as cheap as under $15 for a year. But, when you purchase Bluehost, their hosting service allows a free domain for the first year.

WP Engine: Entirely focused on WordPress web hosting, WP Engine has WordPress-specific features. The hosting service offers fast speed, daily automatic backups, and on-demand backups as well. Use coupon code wpe3free to claim 10% off on your first-month payment or 3 months free on an annual plan.

FlyWheel: FlyWheel is a managed WordPress hosting provider which not just takes care of your hosting, but also streamlines your workflow. It provides an incredible infrastructure for hosting with hacker-free security, fast speeds, and regular nightly backups. This host is great for agencies and web designers as well. It allows you to create a website and blog templates easily. Use the Blossom50 coupon code to get 100% off on your first month of any plan.

Find the Perfect Fashion WordPress Theme

Your beloved website deserves a suitable WordPress theme.

The theme you use determines the success of your blog. A good theme helps your blogging career thrive. You can make viewers subscribe to your newsletter, buy your merchandise, and more.

To create a fashion blog, we have two recommendations up our sleeve. They are Blossom Fashion Pro and Sarada. While picking a WordPress theme, make sure it’s compatible with the features you want to add to your blog.

Not all themes support all features. So, pick a theme that focuses on vital features.

1. Blossom Fashion Pro – A ‘Must-Have’ Theme for Fashionistas

Priced at only $49, Blossom Fashion Pro is an affordable WordPress theme that’s an ideal choice for fashionistas. The beautiful homepage, clean design, and the Instagram section at the bottom give high emphasis on the images. So, you can portray your stylish photos of your OOTDs (Outfit of the day).

You can get your website in minutes with one click demo import. Simply choose from the several ready-made demo contents and kickstart your website with a click.

This mobile-friendly theme is easy to use, and you don’t need any coding knowledge to customize this theme. You can customize the color and font and integrate your social media platform. With Blossom Fashion Pro, you can monetize your own blog by building an online store within your blog. You can also promote your own or affiliate products.

Another way to make money is through Adsense optimized advertisement spots. Throughout the theme, there are several advertisement spaces. The newsletter section is a great feature that helps you increase your email subscribers and regular visitors.

If you want to target a specific audience by changing the language, Blossom Fashion Pro supports multi-language as well.

See what our customer has to say on the Blossom Fashion Pro review.

If you love the theme but don’t want to commit to it right away, you can get the free version.

2. Sarada – A Remarkable Theme for Fashion Bloggers/Influencers

With one of the most beautiful homepage layouts out there, Sarada is the ultimate pick for top fashion bloggers. Sarada is your solution for all feminine blogs such as fashion, lifestyle, travel, parenting, food, beauty, and many more.

This WordPress theme features built-in Live Customizer, letting you preview the changes in real-time before making it live. The unlimited color and typography control enables you to design the appearance of your website to match your brand style.

Specially designed to generate leads, Sarada comes with newsletter sections and CTA buttons. At the same time, you can also make money with the AdSense optimized advertisement sections.

Using this template, you can add blogs, link your social networks to your site, and sell your products online. This way, you can become a popular fashion influencer in no time. On top of that, its mobile-friendly design and easy navigation ensure good readability and smooth user experience.

Many top fashion bloggers are using this beautiful theme right now. So, why not join along?

Besides, Blossom Pin Pro and Vilva Pro are also great themes to start your fashion blogging career. They are WooCommerce compatible and have various customization options.

Since you may not have the proper idea of what features and design works best for you, you can use their free blog theme versions at first.

Well, if you want to browse through even more options, feel free to check out our list of Best Free Fashion WordPress themes.

After the theme selection, now you need to set up your website.

If you are looking for a detailed tutorial to set up your whole fashion website, you may watch the below Youtube Video. In this video, you will learn how you can easily start a fashion blog using Blossom Fashion free and Pro WordPress theme.

Find Perfect Plugins

After you pick a theme, it’s time to get the best plugins for your own blog. With plugins, you can add extra features, streamline your working process, or enhance the design. You can add features like Social buttons on posts, Images, Contact forms, animated slideshow, Pop-up boxes, Image optimization, and more.

For plugins, these are our recommendations.

Jetpack: Jetpack helps you improve your blog’s image loading times, improve the security of your blog, gives you traffic stats, and monitors the uptime and downtime of your blog.

Yoast SEO: Yoast SEO plugin helps you refine your content and posts so that they rank better on the search engines.

Contact Form 7: Contact Form 7 plugin allows you to manage multiple customizable contact forms. Your visitors can have easy access to contact you through contact forms on your blog.

WooCommerce: WooCommerce plugin lets your blog include an E-commerce store as well. If you plan to sell products and services from your blog, the theme streamlines the online selling process.

If you want every essential resource like a plugin, marketing tool, hosting, appointment, and more under one roof, see our recommended tools and resources.

Create and Publish High-Quality Content

Fashion blogging is a competitive genre. So, mediocre content is not going to work. So, always be true to your ideas. Create original, informative, and entertaining content. Update your content from time to time, but also make something you’re proud of.

Consistency is the key to a successful fashion blog. Make sure every content is better than the last one. Always research, experiment, and listen to your viewers. On top of that, engaging and in-depth posts boost your blog.

Time is of the essence when you are planning for consistent high-value posts. However, uploading your articles to the WordPress editor can be a hassle. You have to reformat each article all over again, and uploading photos and other media is quite complicated.

We recommend using Docs2Site to upload your articles to WordPress. This tool allows you to export articles directly from Google Docs to WordPress with the formatting and media intact. You can save up to 1.5 hours per article with a single click of a button. This is valuable time that you can spend ideating and working on more articles.

Marketing Through Social Media

Instagram is the best marketing tool for fashion, as the app is very image-centric. Many fashion influencers usually share artistic and editorial pictures on the app to build an aesthetic.

On Instagram, you can gain many followers. Other social networks, including Facebook, Pinterest, Tumblr, and Twitter, are also useful in promoting your blog.

Additionally, you can add social sharing buttons on your blog. Likewise, you can integrate Instagram on your blog. Popular WordPress themes like Blossom Fashion Pro and Sarada have social network sharing and Instagram integration. This way, viewers can connect with you.

How to Monetize Your Fashion Blog

Besides influencing people, there is another goal, i.e., making money from your own fashion blog. You probably know that there are bloggers who are now millionaires. That’s just because they monetized their favorite hobby.

Here is how you can monetize your blog.

Affiliate Marketing: As your new fashion blog grows, you can participate in affiliate programs. Both Sarada and Blossom Fashion Pro themes have specific features to promote affiliate products.

Selling Own Products: You can also create your merch and sell them. In other words, you can become a brand. Both Blossom Fashion Pro and Sarada themes also have Woocommerce integration. So, your viewers shop on your site.

Selling a Service: You can become a fashion consultant, stylist, fashion critic, fashion designer, and sell your service. You can arrange fashion courses as well.

Google Adsense: Not just for fashion blogs, Google Adsense can be a decent source of income for all kinds of blogs. You can apply for Google Adsense a few weeks or a month after starting your blog.

Selling Advertisement Area: You can sell certain advertisement areas of your blog to brands. Even if you purchase any one among Blossom Fashion Pro and Sarada, you can easily create an ad area since they both have this feature.


Here is a summed up version on the process of creating a new fashion blog:

  1. Choose a specific fashion niche
  2. Find the perfect domain
  3. Host your blog
  4. Find the perfect theme and install plugins
  5. Create and publish contents regularly
  6. Market your blog
  7. Monetize it

At this point, you probably have a great idea of creating a successful fashion blog. Honestly, the fashion world is competitive since there are thousands of successful fashion blogs already. But, if you have a unique quality, you can become exceptional.

A successful blog won’t happen overnight. But, with the right approach, you can get it sooner. We genuinely hope our step-by-step guide was helpful for you. If you have further queries, please kindly let us know.

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Are you passionate about fashion? Do you never get tired of gushing about anything related to fashion? Well, then, fashion blogging might just be your forte or your favorite hobby.